At Price to Profits Consulting (P2P), we’re dedicated to helping businesses deliver practical superior pricing and profit results. Each engagement is guided by Joanne Smith, President of P2P, author of “The Pricing and Profit Playbook”, “The Price Negotiation Playbook” and “Pricing in a Crisis Playbook” and former DuPont Corporate Head of Pricing. She brings a unique perspective that only comes from someone who has personally delivered superior profits in a highly diverse company.